The house opens: the car at the door, the lot unveiled, cocktails over the harbour.
Prepared for Shinji Takei and the BINGO Sports teamMonaco Grand Prix 2027 · 4 to 6 June
The opportunity
Collectors aren’t sold to.
They’re hosted.
And BINGO does this
exceptionally well.
Let’s elevate the Bingo House
to the next level.
The formula, raised
In Monterey, the Bingo House gave your clients and closest community a private sanctuary away from the crowds — a place to view your finest inventory at leisure and spend unhurried time with the founder. Now imagine that concept elevated to the most prestigious motorsports event on earth: the Monaco Grand Prix. Monaco takes the Bingo House to a rooftop terrace overlooking the first corner of the race and adds something Monterey never could: a live BINGO Auction of a single, extraordinary car.
Monaco 2027Shinji TakeiBINGO SportsTokyo
The heritage
The previous Mercedes F1 team’s hospitality. Available for the first time in twelve years.
Twelve Grand Prix weekends as Mercedes’ private terrace. In 2027 it carries a new name: BINGO.
The venue
A rooftop over the Sainte-Dévote corner.
The weekend
The invitation every collector wants.
Sprint and qualifying below. At dusk, one exceptional car is sold live from the terrace.
The race from the rail, then the evening with the buyer and the bidders.
How it runs
Hand-selected BINGO guests, all weekend long.
Fri 4
Evening socialUp to 30 guests
Sat 5
Wave 1Up to 30 guestsWave 2Up to 30 guestsWave 3Up to 30 guestsThe auctionUp to 30 guests
Sun 6
Wave 1Up to 30 guestsThe Grand PrixUp to 30 guestsWave 3Up to 30 guests
Every wave: up to 30 guests. Up to 200 guests across the weekend.
- Open bar
- Buffet all day
- DJCurated by Clutch Kickback
- Welcome gifts
- BINGO branded
- Hero car at the door
The lot. One exceptional car, shown from Friday and sold on Saturday evening by the BH Auction team.
The coverage
The whole weekend, in a full editorial.
Robb ReportorGQJapan
On their platforms, before, during and after the weekend.
What BINGO gets
A full year of leads, generated in one weekend.
The collectors you can’t afford to lose
The BINGO salon, moved to Monaco. Three days of unhurried time with the founder, the way BINGO already hosts at home.
The next collectors
Every plus-one is a vetted prospect. A live lot gives the whole room a reason to talk about BINGO.
The story, told by Robb Report or GQ Japan
A full editorial on their platforms turns three days into a year of coverage.
Monaco, in person
Race weekend brings the world’s collectors into one harbour. BINGO is there in person, at the first corner.
The decision
The first corner is one yes away.
No contract today. A yes in principle, then we’ll help capture and organize the guest list and the commercial model together. Tell us too whether you’d like us to coordinate your team’s travel and hospitality, or keep that in your own hands.
One thing moves quickly: the rooftop is sold first come, first served. If this is a weekend BINGO wants, the moment to act is now.
Thank you.
BINGO Auction of MonacoMonaco Grand Prix 2027